Digital marketing is essential for businesses in the modern era as it provides a cost-effective means to reach a global audience. With measurable results, targeted advertising, and the ability to adapt in real-time, it offers a competitive advantage. The interactivity of digital platforms fosters direct engagement with customers, while the mobile accessibility ensures that businesses can connect with their audience wherever they are. 

A website is crucial for businesses as it serves as a 24/7 online presence, providing information, showcasing products/services, and facilitating customer interactions, ultimately expanding reach and fostering credibility in the digital landscape.

Facebook ads are a powerful tool for businesses to reach and engage their target audience on the world’s largest social media platform. With precise targeting options based on demographics, interests, and behaviors, advertisers can tailor their messages to specific user segments. The visual nature of Facebook ads, coupled with compelling ad copy, helps capture users’ attention and encourages interaction.